Meet the team

Our core team is steadfast, loyal and true

Pr Company Mumbai

Our biggest strength lies in our energetic, passionate and dedicated young team who view every new assignment as a challenge.

Guided by Mohan Rajan, Founder and CEO, with over 34 years of PR experience, these talented executives work with each client on an individual basis, providing the utmost attention to their account.


Supporting Mohan most ably are Varsha Talreja and Anirudh Rajan both with vast public relations experience, client handling skills and strong people management abilities.

Under Varsha’s and Anirudh’s direction and team work, Paradigm Shift has strengthened and diversified its business adding more satisfied clients to its portfolio.

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Mohan Rajan  

Mohan Rajan

Mohan has had an extremely stimulating professional career and is now the head of Paradigm Shift which he had initially established single-handedly and that today has 11 executives and 25 clients both Indian and international.

Media is his core strength area and Mohan’s expertise with the Indian press has benefited organizations across a wide range of sectors, particularly by leveraging the editorial media as a strategic tool.

Having handled the in-house PR activities for J Walter Thompson, Tatas and Britannia, he believes that PR is a soft skill and hence requires more tact and a personal equation with media carefully built and nurtured over the years.



Clients from sectors A to Z of business are satisfied users of our PR services

“Splendid customer relations event!” - Motorolla & Intel
““Paradigm Shift has always been on its toes when it comes to PR mileage for Mirae Asset. We appreciate your efforts and hope this synergy continues for years to come and strengthens with passing times” Jisang Yoo, CEO, Mirae Asset Global Investment (India) Pvt Ltd ” - Mirae Asset