Case Study

We shine the spotlight on some select cases

Paradigm Shift’s goal is to position or reposition our clients’ business and operations, enhancing their visibility and increasing name recognition and respect throughout the country. All this through 3rd party editorial endorsements.

Here are some case studies which show how effective our services are:

  • ABN AMRO Bank

    ABN AMRO BANK was being attacked in the media for financial irregularities.

    Briefed by the then CEO who explained that in the squaring off with the Reserve Bank of India (Government Banking Regulator), ABN AMRO was the first bank allowed to leave the room as its records were found to be in legal and perfect order.

    We handled the crisis with the media - proved ABN AMRO’s innocence.

  • Lilavati Hospital

    We ensure international media presence (CNBC, CNN) during times when personalities like the Dalai Lama or Amitabh Bachchan receive treatment at Lilavati Hospital

    PR support extends to the poor and needy when Lilavati Hospital, Bandra organizes a Free Children’s Orthopedics Corrective Surgery Camp performing around 150 surgeries on needy cases

  • Emkay Global

    Handled their Public Issue media coverage successfully. Their ad agency cum IPO agency failed them on media coverage at this critical hour

    Within 24 hours of a crisis involving a dishonest manager in far away Rajamoundry, Andhra Pradesh, we corrected and controlled media write ups successfully

    Got good press for Emkay’s new branches in Indore, Bangalore etc Baroda, Ahmedabad, Erode…

  • Plethico Pharma

    Within 9 months delivered national media coverage as a corporate, on products, M&As

    Delivered beyond media relations – introduced to over 30 brokerages that have initiated coverage on Plethico

    Successfully advised PR strategy on Plethico’s acquisition of 20% equity stake in a CIS pharma company. Coverage in Economic Times and Business India. In line with BSE guidelines yet very aggressive PR

  • Motilal Oswal

    We have handled high crisis PR - advised and implemented PR strategy on national income tax raids on their offices.

    - Successfully restricted damage to reputation
    - Aggressive implementation – even on a Sunday night
    - Successfully put across true facts and points to media - translated into factual and correct coverage
    - Seamless implementation that if not handled delicately, could have caused greater damage.

  • Unilever-Surf ultra

    Media war had broken out between Uniliver and Proctor & Gamble over the efficacy of their detergents. P&G was winning and attacking Unilever.

    We were appointed despite Unilever having its own PR department. Armed with MRTPC (legal) and Advertising Standards’ Council rulings we changed the tide in Unilever’s favour

    Media declared that the final round had gone to Unilever in the marketing war

  • Ajanta Pharma

    Ten years ago, despite being famous for the 30+ brand with filmstar Jitendra as their mascot, they were not taken seriously by the mainline media.

    We entered at this stage and provided national status supporting their brands, R&D, entry and exit from bulk drugs … even supporting them through factual dissemination of information and thereby minimizing negative media impact on their CIS failures.

  • IPCA Limited

    Ipca was perceived as a "Bachchan" organization which it had already grown out of

    Employed our services to change perceptions

    Over a 3 year period, our PR gave a new identity to Ipca and helped it disassociate from the "Bachchans"

  • Citec Engineering

    Citec Engineering India Pvt.Ltd is the 100% subsidiary of Citec Engineering Oy based in Vaasa, Finland.

    We complemented Citec’s marketing efforts through PR – keeping Citec in the news in India for the news of its global CEO’s visit to India and projects bagged in the country and in the Gulf.

  • Intellicon

    Provided coverage for Intellicon’s Vega X7 high definition video conferencing system costing Rs 9 lakhs each in the Times of India, Midday, Times Property, Udayavani (Kannada), Prajavani (Kannada), Economic Times, etc all leading Indian English and vernacular media.

  • Intercode Solutions

    Got media coverage for Intercode Solutions on their barcode scanner employed at retail shops and malls that can perform queue busting to improve productivity.

    Media reports appeared in Business World and Economic Times Brand Equity (both read by corporates and HR managers, the right target audience for such a product).

  • Rosemore International

    Coverage for the Rs 25 lakhs priced precision engineered escalator cleaning equipment from UK for the Indian market from Rosemor.

    The product is designed by Aircraft engineers and offers a clean, healthy workplace to increase employee productivity.

    Press write ups have appeared in Hyderabad Mirror (Telugu), Tamil Murasu (Chennai), Hindustan Times (Chandigarh), Rajasthan Patrika (Ahmedabad and Jaipur) etc.

  • Astarc Group

    Good media publicity provided by us for the corporate social responsibility (CSR) work by Astarc Group who provide educational aids across 350 schools in rural Maharashtra and provide vocational education.

    Mr Kishore Musale, Chairman & Managing Director of Astarc Group has been promoted as a businessman with strong social responsibilities.

  • Prabhudas Lilladher

    Qualitative PR activity for PL though promoters consciously keep low media profile

    Our activity gives aggressive mileage to PL’s function heads and marketing initiatives (conferences, investor seminars etc.)

    Balyasny Asset Management (BAM), a US based private equity fund’s investment in PL was well covered by Economic Times – a significant outcome for BAM and PL


Clients from sectors A to Z of business are satisfied users of our PR services

“Splendid customer relations event!” - Motorolla & Intel
““Paradigm Shift has always been on its toes when it comes to PR mileage for Mirae Asset. We appreciate your efforts and hope this synergy continues for years to come and strengthens with passing times” Jisang Yoo, CEO, Mirae Asset Global Investment (India) Pvt Ltd ” - Mirae Asset